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Franklin College
Brand design, environmental signage, email/web design, print design
Creating content for the rebranding of UGA's Franklin College: "You Belong Campaign"
As the graphic design intern, I worked closely with the Director of Communications and Dean of Franklin to create a new campaign for the college. The premise: "You Belong In Franklin." As one of the oldest colleges in UGA, Franklin is comprised of over 80 degree programs, from theater to microbiology.
This project consisted of independent research for the school. I began by visiting campus facilities and gathering data about its history. I was inspired by classical architectural structures in my design of new icons to represent the diverse degree programs within the college. Ultimately I proposed to utilize these into a pattern design that better reflects a comprehensive identity to the Franklin College brand.
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