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Personal Brand Identity

Visual identity, brand design, physical signage

The challenge: develop a visual system that represents you as a creative thinker, designer and brand. 

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Playful, engaging, and one-of-a-kind, these are the main ideas that come to mind as I reflect on my values as a graphic designer and artist. In designing my brand identity, I took inspiration from objects like traditional children’s toys and arcade games to inform my research process.
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Elements of my design go hand in hand with this theme; a bright color palette encourages creativity and play while still maintaining a mature style. Whimsical linear and curvilinear shapes make up my letterform and borrow from pixel-based letter systems. ​​​​​​​
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Excerpts from my brand identity book
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Maze Design

The next challenge to creating my brand identity was to translate my design to a physical signage. I  constructed my word mark together in a maze system that was both visually cohesive and functional. The same linear and curvilinear structures in my letterforms echo within and throughout the board.
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My final logo mark acts as both a display piece as well as an interactive toy, because play is for everyone, regardless of age​​​​​​​

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Final physical signage, woodcut using laser engraver
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